As a linguistic snob, there are many phrases I'm sick of hearing: legendary, iconic, disruptive, etc. But there's one in particular that I can't stand not only because of mis/overuse, but also because it goes against the grain of my being. I don't just want to come up with unconventional ways to market a burger, rather I aim to exceed all expectations and blow minds. 

To that end, I came up with the phrase CRUSH THE BOX. One of the things I hated about working at labels was that you were only expected to do what fell within your narrow purview, even if you were able to contribute outside of that. Doesn't work for me. And certainly as a petite Asian female, I crush the model minority myth every damn day.